LUCERO Florida Tour Poster by TRON!

For most people, getting to do one poster for one of you favorite bands would be enough for a lifetime. And we thought it would be too, but when we heard Lucero’s new album “Women & Work” and saw they were coming back for another Florida run… well, we just couldn’t resist. The new album is so amazing, we were blown away when we found out that we were asked to do a poster for the whole Florida Tour, not just one date. And after listening to the album with commentary from frontman Ben Nichols and getting a little more info about each track, I quickly grabbed a pencil and paper and a poster Idea was born.

On the title track, Ben says “One Shot of Women… One Shot of Work” referring to shots of some kind of delicious liquor. Well, we just modified that a bit and thought Dueling Pistols might convey that same idea in a little more southern fashion. Balancing your Women and Work while traveling great distances across America between both can feel a lot like a good ole fashion gun fight at times. And back then when it wasn’t working out (it never does) and neither side would concede, someone usually ended up on a wanted poster.

Much Thanks to Bart for making this happen and if your at one theses Floria Show Dates, make sure and pick one up as they are going to be a limited run that probably won’t last through the tour. If they do, we will have some up on our store as well! Stay tuned for some printed previews and if you can’t wait for us to post them here you can follow us on instagram/halftonedef for live updates and shenanigans! – TRON