SPAMERICA Tour Poster Jacksonville


We recently had the great pleasure of working with one of America’s most classic food brands SPAM on a poster for the Jacksonville leg of the SPAMERICA Tour! It was a pretty awesome experience, from the sketch phase right down to the actual event. We jump at the chance to represent our hometown on pretty much any occasion but for a brand as big as SPAM and as one of only 13 cities on the tour we were stoked.


So how do you summarize a city as big and diverse as Jacksonville without using any recognizable landmarks or trademarked brands? You pick the most random and locally know landmark there is and give him a little makeover, thus the J-Rex is born. And we sprinkled a few more icons in there for good measure just to make sure we covered all of our basis. Add the SPAM signature colors and Done!



Thanks to everyone who stopped by and snagged a print or two and some “SPAMples” as I like to call them. I also wanted to give a quick thanks to my good friends Tim Styles and Hogan Birney at Mama’s Sauce for a rad print job and CKY / JPB for the referral. Last but not least EAT SOME SPAM yall! – TRON.


WALK THE MOON Poster Florida


Recently we had the pleasure of getting to work with “The Wizard of Merch” Mr. Brian Stowell again on a rad gig poster but this time we did something we usually don’t do, Make a poster for a band we aren’t already super fans of. Luckily the internet is a place of instant knowledge so after getting the email we took a quick listen and immediately liked what we heard.

Being a fan of almost all 80’s music, Walk the Moon grabbed me with a very interesting sound that I could only describe as Talking Heads vs Devo with a big side of The Police. Impossible you say? I think not.

The latest record Talking Is Hard is a tiny bit on the pop side but nothing that a grown man such as myself would be embarrassed to sing out loud in the car. The record has become one of my fav’s this year and every time I put it on it ends up just playing on repeat for several hours so needless to say, I dig it.

Now that you have the back story on the band I’ll tell you a little bit about the poster. After watching a few videos of their live performances and a really good cover of Burning Down The House, I could see these guys have a very bright and lively style with a strong nod to 80’s culture but with a very modern spin on it.

So my immediate thought was, how can I portray this bands vibe in the most simple way possible while referencing an 80’s flare but still making a print that someone would want to hang up in their home that didn’t look like MTV threw up on the wall? Shapes, Texture, Type, Raw Color, and Light Cream Paper that’s how. While my sketches didn’t represent how this poster would look in the end, the basic idea of the shapes making the letter forms was there and the textures / over printing really ended up tying it all together.

I wasn’t really sure in the begging where this project was gonna go, but the end results where two fold. I made a poster that caused me to step out of my recent comfort zone that I am really proud of, and I found some rad new music to jam out to. So SHUT UP AND DANCE Bitches!!! – Tron

If you weren’t able to attend the show or just really like the poster, we now have a few copies up for sale in our ONLINE STORE. But don’t sleep on, cause there is less than 20 copies available!


Creative South 2015 Recap


YEEEW!!! Man, Creative South 2015 came and went with a fury this year. So much fun and crazy stuff to cover so I’ll do my best to get everything in this post but if I leave you out don’t be offended, there was a lot of Summer Shandy’s and Ciders packed in to a very short amount of time, so here we go.

First of all, following up last years conference where we were lucky enough to be able to speak seemed like it would be tough to top but getting asked to make a special poster for all the people who bought the Love Is Blind tickets definitely was a good start. Hopefully those of you who ended up getting a copy were stoked because It was definitely a cool turning point in my design career as far as pushing myself with texture, type, and perspective. It also felt really good to give back to the conference that has given us so much in just a short amount of time. If you didn’t get one I will have a very small amount that I will release at a random time so keep an eye on the ole twitter and instagram machines for the release.


Secondly, I already miss all of you! Aside from my Duval Crew that I get to see all the time (CMYKAREN, PCARTER-YEEEW, Zwicker, Mr Mosher) I’m definitely gonna go throw some serious “Georgia Withdraws” from the Wier/Stewart Crew Jason Craig (great presentation this year), The Russ Pate and Felix Oliha. Family reunion shirts are definitely in order next year. Nick Slater (The Man Beast) who actually picked my large body up and carried me around on his shoulder, You my friend are definitely giving Kendrick Kidd a run for nicest guy on earth and have earned yourself a spot on the bro’s for life list… #CorgiConvos. Mr Target Himself Allan Peters! Glad to get a chance to chat with you and the Mrs this year, and congrats on the new little one. You will never meet a bigger design nerd in your life than this guy and I love it. Front row for every speaker and first to ask a question. Target’s design is in good hands with Allan driving the bus!


OK Pants, Mr Aaron Sechrist, great presentation this year as well and it was good to finally get some genuine hang time in with native Cleve-lander. I actually just assumed that being from Cleveland was just a myth and that all the fans at Browns games were just CGI, but you proved me wrong sir. Good Dude and good times. The Type fight masterminds Drew Roper and Bryan Butler who I can sum up with two words THE WOBBLER. Two seriously funny dudes, and hopefully they won’t hold me to getting into the ring next year dressed as Nacho Libre, but I stand by my word. The Bearded Ben Affleck himself, Mat Helme of Ink Wars. Rad project he runs and a genuinely funny guy as well. That hand made belt this year was insane, congrats to BeeTeeth on that crushing victory. Diane Gibbs, always fun and super sweet host of design recharge. Thanks for the sketch pad and Type-O’s joke, you missed your calling in comedy #Boogers. Tim Frame for making the 11 hour drive and hanging in there with our rowdy bunch for a few lunches and speakers, teach on teach! Danny Bryan who we accosted and held hostage from Clark Orr for a brief time.


Lenny Terenzi with the greatest Creative South entrance of all time and for making us laugh and cry simultaneously. Tad Carpenter, who took all my money at his merch table and got a great pic with Taylor Swift. Rad presentation and work sir, Plop & Drop is forever ingrained in my design vocab from here on out. Jen Mussari for straight crushing David Carson with no remorse, loved the passion for type in your presentation. Mama’s Sauce for having the balls to do a live screen print station, French paper for the great freebee’s and rad paper products. Bob Ewing and the InchXInch Button Crew, The Super Talented Cran Family, Will & Suzanne Gay for the behind the scenes look at some of Disney’s more edgy work. Justin Mezzel and Rogie King for doing a rad MC job and hosting one of the most epic designer dance battles of all time. Congrats to Dave Coleman for making me black out laughing when he brought out what I called the “Halloween Horror Nights” dance move (min 5:20 video below) and the epic “Dirty Dancing Lift” ender move with Mike Jones at (min 15:00). Frazier Davidson did an amazing gif of this on dribbble.

And Lastly, those who were seriously missed this year Clark Orr, Derrick Castle, Alex Wier, Daniel Stewart, Tim Styles, and my sidekick Kendrick Kidd. We had a ton of fun this year but it was not the same without y’all. Every time someone walked up to me and said “Are you Tron?” the very next words were “Is Kendrick here?” haha, so I’ll do my best to drag him up there with me next year I promise or at least figure out some sort of hologram situation. And to Mike Jones and the whole Creative South Crew, I know there is a lot of you who make this event happen and we all really do appreciate all the effort you guys put into make it a fun and family sized event. I was truly jealous of the front porch stage this year and the fireworks at the opening party were better than Jacksonville’s 4th of July and New Years Combined. Seriously Ridiculous.


This is Tron signing off and we look forward to seeing all your ugly mugs back down here in the humid, sweaty, sweet tea drinkin’, BBQ eatin’ south next year! YEEEEEEEEEEEEEEEEEEEEEEEEEEEEW!

Ray Lamontagne Gig Poster – Jacksonville FL


We are truly excited to finally be able to show our latest hand-screened concert poster for the Ray Lamontagne, Jenny Lewis, and Belle Brigade show in our hometown of Jacksonville, Florida tomorrow on 7.15.2014. We have had this one in the works for quite a while and this print is definitely a new mark for Halftone Def not only in hours involved in design but the size of the print run, colors and the execution.


Everything these amazing singer songwriters do is completely original and hand crafted so we spared no expense on this one as all the flowers are individually arranged just as you would a real bouquet and all of the type and lettering is completely hand drawn to give it that real vintage look. We also took another big step up in our screen printing as this poster uses more halftones than we have ever tried to print… ironically.


How we ended up on a Vintage Tea Tin with flowers instead of Motorcycles or Muscle cars which was an optional part of the original brief for Ray’s latest album SUPERNOVA is beyond me. Usually we would be chomping at the bit to do a poster like that, but after giving the new album a few spins, you could definitely feel that 60’s and 70’s era “Good Old Days” feel to it. And given the venue here in the deep south of North Florida this idea just felt like a natural juxtaposition of all those elements. A dash of the days past, Something old made new again, and sprinkle of southern charm all steeped in a melting pot of some serious soul.

We will have a hand full of copies for sale the day after the show in our online store, so check it! – Tron

Hot Wheels Poster and Icons by Grease


Hot Wheels… that’s right, I said Hot Wheels. Those awesome little die-cast metal cars that are so cool it takes everything I have not to go down that isle in Target even in our mid 30’s. Yeah that Hot Wheels.


A few months back Grease (Kendrick Kidd) had the opportunity to work with Dan Janssen of Soup Graphix on a small piece of a branding book he, and SG were putting together for Hot Wheels. As you can imagine, when the email came through we about lost our minds up in hur. Working on anything for this iconic brand from our years as snot nosed bastards seemed like a mid-day Mexicoke & fish burrito hallucination.

The project came through fast but the direction was on point. And despite a pretty tight turn Grease was able to punch out some quality work for the book. Big thanks to Dan & the folks at SG for lining up the work!

Eagle One Car Care – Screen Print Poster


Grease (Kendrick Kidd) recently had the opportunity to do some work for the nice folks over at Eagle One. They are hosting a booth at several of the Nitro Circus events this year and were looking to bolster their merch offerings with a few limited edition screen prints. The direction was pretty straight forward: Do something cool that tells the Eagle One story, in a style that the Nitro Circus crowd might like. Done & done!

Big thanks to Tim for hooking up the project and letting Grease run with the ball. And also Tim Styles at Mama’s Sauce for slaying the poster printing. Lots of trust on a hella fun project almost always yields the best results. Hope you enjoy.

Sir Barton 1919 Triple Crown Print & Shirt


Super Rad thanks to Tim Jones and the fine folks over for giving me the opportunity to work on this awesome poster of Sir Barton for Americas Best Racing. Sir Barton was the first horse to ever win the triple crown, though he won it before it actually existed, cue the hidden 3/B with the crown on it, Read More Here. Also thanks to Mama’s Sauce for the awesome print job. They really do make magic!


Product shots courtesy of Americas Best Racing and Team Cornett – Thanks for making us look good!

It’s definitely going to be a big week for this poster and print, Tuesday Tim wrote me to let me know that my Sir Barton poster was heading to the Kentucky Derby this week to have all the Jockeys sign a few copies for a special promotion which is awesome and that some well know folks like Jim Rome, Collin Cowherd, and Drew Brees would be getting special deliveries of the poster and tee. I didn’t even have time to write him back before I got another email from the great people over at Dribbble to let me know they had featured Sir Barton on the Weekly Replay (Read It Here) along with some of my other good buds Clark Orr, Ryan Brinkerhoff, and Mama’s Sauce. So it’s off to the races this week and if you happen to be there or watching on tv and spot Sir Barton walking around in the gallery, give us a shout cause we’d love to see it! – TRON


If you are really into horses or just like the design, you can hop on over to America’s Best Racing and PURCHASE ONE HERE or pick them up at the Kentucky Derby as well. Also, we were very honored to be featured in this series with Brad Mancuso’s Count Fleet and Rachael Sinclair’s Gallant Fox Prints

LESS THAN JAKE Losing Streak Gig Poster


Here’s our latest Less Than Jake “Losing Streak” themed poster for the double header the recently played at Jack Rabbits here in Jacksonville. When they asked me to do a poster, the idea of doing a Liquor Store delivery van popped into my head because of the song “How’s My Driving” and because Liquor Store has been kind of a recurring theme with the band. They next thing I knew I had figured out a way to incorporate every song from the album into that same theme, Don’t ask me how. But it was also kind of awesome that Losing Streak and Liquor Store both share the same LS initials. Coincidence I think not my dear Watson.


So after I sent off the concept drawing to Vinnie, he asked if there was a way to make it work for both shows. However I didn’t have the time to make two completely different posters. So I got creative and by simply taping off the date halfway through each screen and by making a color change halfway through on the second screen, I was able to make a poster for both nights out of just two screens. Straight Magic or MacGyver Makeshift which ever you wanna call it. But the final product came out rad nevertheless!

If you follow Less Than Jake at all, primary junk food colors like yellow, red, green, and blue have always been a staple in their merchandise and it doesn’t hurt that these color combos also tend to trigger hunger. So I appropriately named these two Medicinal Green and Munchies Red. Just a little bit of subliminal mind control from the Def. So if you hungry every time you look at these, think of your old buddy TRON!

The Wild Feathers at Willie Nelson’s Luck TX


So earlier this year we had the pleasure of working with The Wild Feathers and Standard Deluxe on a print for The Heartbreaker Banquet at Willie Nelson’s Luck, TX and we absolutely jumped at the chance. I actually had the idea for this poster much earlier and had planned to make it as just an art print, but when we saw the list of bands available for the lineup The Wild Feathers just jumped out us. We hadn’t previously heard of them, but once I gave it a listen I was immediately drawn to it and it seemed to fit the poster concept perfectly. If you haven’t heard of them do yourself a favor and give it a spin. We were super excited about it and the poster came out great. You just can’t go wrong with mason jar’s, feathers & French Madero Beach.

We would like give a special thanks to Aaron Gresham and Scott Peek from Standard Deluxe of Waverly Alabama for the opportunity to work on a great poster for such a cool event. Just check out that awesome merch setup in the photo above. We also feel truly honored to be able to do poster work along side some other really great talents in Dirk Fowler and Methane Studios. You can find their posters and links below.

Thanks again to everyone involved and keep an eye out for the poster in our store real soon! – TRON

Against Me! Cafe Eleven 2012 Gig Poster

Hell Yeah!!! If you missed this show, well… Im sorry to tell you that you missed on of the raddest AM shows in history. I’ve seen quite a few and this one was hands down the best. To quote Dan Andriano from Alkaline Trio “Against Me tore the roof off Cafe 11 tonight! So fucking good.” haha. I also got to see Dan take away one of these posters which fell pretty damn awesome. AM played a number of new songs which Im guessing was the first time being played live and ended with an onslaught of oldies that had the small but packed Cafe 11 Crowd thrashing the stage. When the last song “We laugh at Danger and Break All The Rules” played & Mrs. Laura Jane Grace had to hang from the rafters to sing, It was epic to watch. I was so proud to have been a part of this show. I sang till my voice was gone, the glass was empty, & the party was over – TRON!

Wether you couldn’t make it or just don’t live anywhere close, you can Click Here to Purchase One of these posters from our store and I’ll ship it to you in sturdy little tube straight from the dirty south!

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