Evernote x Halftone Def – Austin Project


So back in August, we received an awesome email from Evernote about doing a graphic for their soon to be Austin Texas office. We were excited to say the least, because not only do we use their awesome product, but also because they are blowing up right now. I mean, The App Hall Of Fame, NY Times Top Ten Must Have Apps, Best Mobile App from TechCrunch, Mashable and The Webby’s… Come on!

The Project was to create an illustration that encompassed their logo with things from in and around Austin that could be used on a shirt, poster, business card, or signage. So the overall idea had to be pretty flexible yet recognizable. Now we aren’t the first ones to make a logo out of smaller illustrations but the idea just seamed to work for this. And lucky for us, we have a few close friends who were able to give us the super inside scoop about awesome things in Austin that only people who live there know about (Thanks Clif!). We like to think this illustration could become a sort of insider map for people visiting Austin, haha.

Even though the idea seemed pretty simple, the execution however was not. This thing basically has over 20 different logo’s in it. But the Evernote guys were awesome all the way thought the whole project and we can’t wait to work with them again! From concept to execution, we had a blast. So next time your in the Austin TX area give them a shout or stop by the office, I hear they are hiring! – TRON & GREASE

To Resolve Project – Love What You Have

Grease was recently asked to be a part of yet another collective recently called TO RESOLVE PROJECT, which basically encourages designers to create a resolution for the new year as an iPhone background. You can learn more about it here. Grease’s piece titled “Love What You Have” is a great one to go with If you want to get an early start on your resolution for 2012 . Especially around this time of year with all the holiday greed, …er I mean cheer. We ( a collective we of all designers) like to complain a lot. From photoshop to invoices. Grease says “There’s so many things I would like to resolve post 2011, but for me, this resolution stood out more than the others. If I can can manage this in 2012, it should be a successful year.” Well said old chap! Lets all start this year with being happy with what we love and already have. (except posters)

When you have a moment, check out the other To Resolve Project submissions organized & collected by Chris Streger. Big thanks thanks brother putting together another wicked rad collective. – TRON & GREASE

HogWaller Mud Bog Logo & Tee Design


Well, If we have learned anything in this life so far… it’s that you win some and you lose some. But it’s not so much the wins that make you better as it is how you deal with the losses. We have always fallen on the “Lemonade out of lemons” side of things here at Halftone Def and it has made us better for it. This project didn’t end up going quite as planned, even though it almost did. A friend approached me about doing a “Nationals Event” shirt for this local mudbog, but every bit of artwork they had was taped together clip art and was completely un-useable. And since this place is in my hometown, I figured I would give a little back and make them a two-fer. I offered to design a “Nationals” shirt that had a new illustration on it that they could use as a future logo. Well, right up until the day it was to be printed everything was a go until one member decided he didn’t like and it all come to a screeching halt the day before the event.

The shirts never got printed and the logo never got used but I was super proud of it so I’m posting it anyway. And hey, If you own a Mudbog and need a logo for it… Here’s proof we can do it! -TRON

Always Summer 2011 Poster Show Recap

I apologize in the delay of posting this but we just had so much to talk about with this one it took me a while to wrangle it all up! The 2011 AIGA Always Summer Poster Show & MixTape was a big one for us this year for many reasons. First of all, I strong armed Grease into actually doing a poster for it, My poster idea had a little more meaning behind than just a song, and most of all one of my favorite designers / brother from a long lost mother – Aaron Draplin was coming to give his “Tall Tales From A Large Man” presentation the night before. How Freakin Awesome!

We didn’t actually get to screen our posters this year for the event but we got something just a little bit better… We got to eat several fine meals with Mr Draplin, School him on the do’s and dont’s of Southern Sweet Tea, and after a Long Saturday of Junking in the River City, we argued over the best kind of gold bond you should use when you find yourself in sweaty & humid situation. Thanks so much to Karen Kurycki and Patrick Carter for making that happen.

Draplin was everything you would expect from the videos we have all seen on the internet, And a whole lot more kind than his rugged bearded exterior would lead you to believe. And definitely more full of hugs than you would expect! You should have seen us hug it out when I first met him, it was like two bears tied up in a wrestling match. It was great to spend time with great mind who shares such a passion for design of things from our past. And it probaby won’t be the last time we cross paths. The Worlds Longest Yard Sale Happens Every Year! If you haven’t gotten a chance to see his presentation, do it! It was as refreshing as a bottled coke from an ice chest on a hot summer day and definitely bullshit free!

Ok, enough talk. Go check out the pics from the show & weekend at these fine links and go buy some American Made DDC products already, we’ve sweat tested em! – TRON

AIGA Written Recap | AIGA Flickr Gallery | Fotobia Facebook Gallery | Tiffany Manning Facebook Gallery

33.3 Art Show – WEEN / The Mollusk by Grease

Here’s one Grease recently put together for Dana Lechtenberg’s 33.3 art show. The show invited designer/illustrators to reinterpret existing album covers for a one night showing at Schera’s Fine Art in Elkader, Iowa. Grease chose WEEN’s 1997 album, The Mollusk as his inspiration. It’s been a favorite in his collection since hearing The Golden Eel in Volcom’s Freedom Wig. On a side note, Grease had no idea that an octopus was a mollusk until he started researching this project… pretty cool.

If you haven’t checked out the 33.3 site already, I definitely recommend taking a peek when you have a minute to spare. Lots of talented contributors & a heap ton of great work going on. Big thanks to Dana for his time & organizational skills, wrangling this many creative folks is no small task. – TRON

A Beast Every Week x HDS (Grease)

A little while back, we got invited by Ellis Latham-Brown to be a part of this new illustrative collective A BEAST EVERY WEEK inspired by the bestiary of yore. Every week a different illustrator will compose a new illustration of a beast, creature, monster, etc. from their own unique perspective. Super excited about this project, we quickly converted our garage into a laboratory of illustration madness. Some lines were crossed, some body parts were lost, and some potassium was sacrificed, but science prevailed and a Beast Was Born! Grease may not get the Nobel Prize for this sea beast creation but the waters of North Florida just got a little more freighting! Stay tuned for beast #2. – TRON

Be sure to visit beasteveryweek.com and check out some of the other rad illustrated beasts!

THE MOMENTUS PROJECT – Hurricane Katrina

Grease (aka Kendrick Kidd) was recently asked by @EvanStremke to do an illustration representing the Hurricane Katrina Disaster for THE MOMENTUS PROJECT – A collaborative project in which a select group of designers, illustrators, and artists create visual interpretations of the most defining moments in United States history as a way of informing others of our proud, yet sometimes troubled and forgotten past.

“Hailing from North Florida, this project was real close to home for us so we are proud to represent this moment in history the best we can along side of so many other great illustrators who also participated in this project.” – Grease

The Hurricane Katrina Disaster
In August of 2005, the twelfth tropical depression of the summer had formed over the southeastern Bahamas, and was upgraded to a tropical storm just one day later, at which point it was given the name Katrina. The storm continued to move toward Florida and only became a hurricane just two days before making landfall in the United States, and had grown from a category 3 to a category 5 in under nine hours. Throughout the disaster, both local governments and the national government were criticized for their preparation, response, and overall involvement in relief efforts. In the end, over $80 billion in damage was done, leaving over 1,800 confirmed dead.

Make sure and visit THE MOMENTUS PROJECT and check out all the other great illustrations as well.

Void Magazine One Year Cover Illustration

After tackling an awesome shirt design project for Void Magazine earlier this year, the guys liked it so much that they decided to ask Grease to transform it into their One Year Anniversary Cover. So with that being said, grease dropped in the cover copy, threw one of those funny little birthday cone hats on the fish and stamped it with a One Year Anniversary Candle and the deed was done. So pick one (or two) up on stands everywhere May 1st 2011. Congrats to the fine folks at Void as well for making a year! – TRON

The Society of Killustrators Part 2

An awesome thing about getting invited to be a part of the Society of Killustrators is after you’re done you get to invite someone else. Lucky for me, Grease (aka Kendrick Kidd) chose me like smokey chose the bandit! My initiation assignment was to do a new interpretation of the album art for Creedence Clearwater Revival’s, Bayou Country. The image above is the final product, and after playing Creedence on loop in my head for the last too weeks, thats exactly where Im going, Down to the Bayou for some Gator Tail. And hopefully the person I referred will take the bait, cause we’ll all be eatin some visual crawfish dinners! – TRON

Some quick background info on The Society of Killustrators ( a loose group functioning on an invite-only basis that was built to hone a craft, further a trade, and stay in contact while playing a creative game with no winner. And a chance to see how people in our field answer the same riddles laid before them ).

Click here to view the other members take on this same assignment, they all turned out really great!

The Society of Killustrators

105waysbookcover

Earlier this month, Grease (aka Kendrick Kidd) got asked to join the elite Society of Killustrators ( a loose group functioning on an invite-only basis that was built to hone a craft, further a trade, and stay in contact while playing a creative game with no winner. And a chance to see how people in our field answer the same riddles laid before them ). Grease’s initiation assignment was to illustrate a mock cover for George Washington Carver’s “How to Grow the Peanut and 105 Ways of Preparing it for Human Consumption”. The image above is the final product, Mission Accomplished. It’s Peanut Butter Jelley Time Yall. – TRON

Click here to view the other members take on this same assignment, they all turned out really great!

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