What rhymes with fountain stew?

DewBottle-SQ1-Drk-Bama-web

So about a year ago, we got asked to do a label for a famous beverage brand that rhymes with “Fountain Stew” haha. It was a part of a large project called the #DewnitedStates where they would have a different label for every state as a part of a collect them all summer promotion. We chose Florida and Alabama since we live in Florida and I have several family members that are from Alabama and because my vintage country illustration style fits it perfectly. It was a super fun project and we almost forgot about it because the work was done so far in advance. I mean fifty labels is a lot. Till my graphic caught my eye walking through our local Publix. It was super cool to be able to walk into just about any store and see your artwork. Below is some of the process and final products. Logo Excluded for confidentiality purposes of course. – TRON

Check out mountaindew.com/world/alabama to read more about the label we created!

MD-Alamabam-Center

MD-Alabama-Sketch-Full

MD-Alabama-Artwork-Full

They even created animations loosely based off the label content that was played on TV and and at gas station pumps across the nation!

Alabama_595x735
bama-1

The Type Fight – Letter M by TRON

HDS-M-1000x1000

The weigh in is weighed, the press conference pressed, and the trash talking is trashed. Let the Type Fight Begin!!! Thanks to the Vince Mc’Men of Typography – Drew Roper and Bryan Butler, Lil’ Tuffy and I will be squaring off in the ring starting Tuesday 6.9.15 over at TheTypeFight.com for a bout of epic proportions.

BIG TRON vs LIL’ TUFFY – EAST COAST vs WEST COAST – NICKNAME vs NICKNAME
Two analog poster artist going head to head on the digital frontier that is the internet for your viewing and voting pleasure! We put our hearts on the line with these hand-crafted M’s so show some love and vote for your favorite as this fight is sure to go the whole 10 rounds full of Blood, Sweat, and Beers!

typefight-M-dribbble-2
typefight-wire
typefight-M-dribbble-4

A little insight into the design of my M, When I first started sketching for this fight I knew I wanted to try and get a thinner / scripty M and a thicker / bold M in the same letter. Once I got that part down, adding the depth and dimension to it really gave the letter a cool perspective and that little extra something it needed.

Also creating this letter from scratch using just circles and some simple geometry was a really fun exercise and brought back some cool memories of my days working in cad. I hope you enjoy my Letter M and don’t forget to vote! Also keep an eye out for a limited edition print of this guy as well. It also makes a PRETTY AWESOME #3 as well! Dale Earnhardt Forever… YEEEW! – TRON

Creative South 2015 Recap

Print

YEEEW!!! Man, Creative South 2015 came and went with a fury this year. So much fun and crazy stuff to cover so I’ll do my best to get everything in this post but if I leave you out don’t be offended, there was a lot of Summer Shandy’s and Ciders packed in to a very short amount of time, so here we go.

First of all, following up last years conference where we were lucky enough to be able to speak seemed like it would be tough to top but getting asked to make a special poster for all the people who bought the Love Is Blind tickets definitely was a good start. Hopefully those of you who ended up getting a copy were stoked because It was definitely a cool turning point in my design career as far as pushing myself with texture, type, and perspective. It also felt really good to give back to the conference that has given us so much in just a short amount of time. If you didn’t get one I will have a very small amount that I will release at a random time so keep an eye on the ole twitter and instagram machines for the release.

11098580_693235690787776_1449328232_n
cs1
10483375_1573501626238173_2104539923_n

Secondly, I already miss all of you! Aside from my Duval Crew that I get to see all the time (CMYKAREN, PCARTER-YEEEW, Zwicker, Mr Mosher) I’m definitely gonna go throw some serious “Georgia Withdraws” from the Wier/Stewart Crew Jason Craig (great presentation this year), The Russ Pate and Felix Oliha. Family reunion shirts are definitely in order next year. Nick Slater (The Man Beast) who actually picked my large body up and carried me around on his shoulder, You my friend are definitely giving Kendrick Kidd a run for nicest guy on earth and have earned yourself a spot on the bro’s for life list… #CorgiConvos. Mr Target Himself Allan Peters! Glad to get a chance to chat with you and the Mrs this year, and congrats on the new little one. You will never meet a bigger design nerd in your life than this guy and I love it. Front row for every speaker and first to ask a question. Target’s design is in good hands with Allan driving the bus!

11084806_100239940307905_429679021_n
10549686_1084532974896502_635190741_n
11142722_1628279010728067_65594919_n

OK Pants, Mr Aaron Sechrist, great presentation this year as well and it was good to finally get some genuine hang time in with native Cleve-lander. I actually just assumed that being from Cleveland was just a myth and that all the fans at Browns games were just CGI, but you proved me wrong sir. Good Dude and good times. The Type fight masterminds Drew Roper and Bryan Butler who I can sum up with two words THE WOBBLER. Two seriously funny dudes, and hopefully they won’t hold me to getting into the ring next year dressed as Nacho Libre, but I stand by my word. The Bearded Ben Affleck himself, Mat Helme of Ink Wars. Rad project he runs and a genuinely funny guy as well. That hand made belt this year was insane, congrats to BeeTeeth on that crushing victory. Diane Gibbs, always fun and super sweet host of design recharge. Thanks for the sketch pad and Type-O’s joke, you missed your calling in comedy #Boogers. Tim Frame for making the 11 hour drive and hanging in there with our rowdy bunch for a few lunches and speakers, teach on teach! Danny Bryan who we accosted and held hostage from Clark Orr for a brief time.

11077963_1589260321345818_353437594_n
11085182_821625531253113_1645457081_n

Lenny Terenzi with the greatest Creative South entrance of all time and for making us laugh and cry simultaneously. Tad Carpenter, who took all my money at his merch table and got a great pic with Taylor Swift. Rad presentation and work sir, Plop & Drop is forever ingrained in my design vocab from here on out. Jen Mussari for straight crushing David Carson with no remorse, loved the passion for type in your presentation. Mama’s Sauce for having the balls to do a live screen print station, French paper for the great freebee’s and rad paper products. Bob Ewing and the InchXInch Button Crew, The Super Talented Cran Family, Will & Suzanne Gay for the behind the scenes look at some of Disney’s more edgy work. Justin Mezzel and Rogie King for doing a rad MC job and hosting one of the most epic designer dance battles of all time. Congrats to Dave Coleman for making me black out laughing when he brought out what I called the “Halloween Horror Nights” dance move (min 5:20 video below) and the epic “Dirty Dancing Lift” ender move with Mike Jones at (min 15:00). Frazier Davidson did an amazing gif of this on dribbble.

And Lastly, those who were seriously missed this year Clark Orr, Derrick Castle, Alex Wier, Daniel Stewart, Tim Styles, and my sidekick Kendrick Kidd. We had a ton of fun this year but it was not the same without y’all. Every time someone walked up to me and said “Are you Tron?” the very next words were “Is Kendrick here?” haha, so I’ll do my best to drag him up there with me next year I promise or at least figure out some sort of hologram situation. And to Mike Jones and the whole Creative South Crew, I know there is a lot of you who make this event happen and we all really do appreciate all the effort you guys put into make it a fun and family sized event. I was truly jealous of the front porch stage this year and the fireworks at the opening party were better than Jacksonville’s 4th of July and New Years Combined. Seriously Ridiculous.

11116862_807883822621926_234659684_n
11084978_1574194846151890_1282339989_n
11078844_637734812993454_880295359_n

This is Tron signing off and we look forward to seeing all your ugly mugs back down here in the humid, sweaty, sweet tea drinkin’, BBQ eatin’ south next year! YEEEEEEEEEEEEEEEEEEEEEEEEEEEEW!

State Plates Project – Florida

FL1845-final-1000

A few months back our good friend Jonathan Lawrence asked us to join in on his State Plates Project to which we quickly replied, only if it’s Florida! Kendrick and I are both born and raised in the Sunshine State and we wouldn’t have it any other way. To be honest, I haven’t traveled to that many places outside Florida so it was really my only option. So we locked it in, signed in blood with a spit handshake and here it is.

Jonathan only had one requirement, that we use the date that the state was founded as the plate number and naturally we tried very hard to ignore it because, if any state should get a vanity plate it should be Florida, right? But since Jonathan is such a nice guy we abided, However you can see the variant version below. We thought what better way to combine our precious state fruit and our awesome reputation for outrageous news headlines than to celebrate a drink that is famous for the brutal morning after, The Mimosa! Or for getting it started depending on wether or you are a hair of the dog kind of person or not.

M1Mo5A-final-1000

I know most of the country thinks that Florida is just a vacation destination where old people retire and absolutely ridiculous stuff happens on a daily basis, so it would have been real easy to poke fun of ourselves in that respect. But the truth is that Florida is our home, and we wouldn’t change a thing about it. Except for the humidity… I would definitely love to turn that down a couple notches in the summer.

When we thought about recreating the new plate, we knew we wanted to keep some elements of the current plates which have always been pretty nice and clean but also add some elements that have been left out over the years. We are The Sunshine State and there has never been any sign of a sun ever. We also wanted to figure out a unique way to offset the awkward boomerang shape that is our beloved penis peninsula while showing a more recognizable icon of our favorite delicious citrus fruit the orange.

But, It’s Florida so we couldn’t be totally serious now could we. Wether you live here or just visit from time to time, you know that Florida Natives have no problems letting their creative juices flow when it comes to having fun. The Juice is Loose Brah! Visit StatePlatesProject.com to see some of the other great plates!

Passionately Project with Kendrick Kidd

posted in: Featured, HDS News | 0
About a year ago Kendrick received an email from a couple traveling around the country in an airstream, interviewing designers about their passions… This is what he had to say about it.

“I was immediately envious of what they were doing. The experience alone sounded like the synopsis for a movie I’d really want to see. Kyle & Claire Benson had already made their way from Utah across the U.S. and over to the North East before heading south to Florida. I think I was equally interested to hear about their travels as they were to chat about design. I don’t really like the idea of being filmed, for anything, but they immediately made me feel comfortable. The experience felt more like visiting old friends than an interview about design.” – Kendrick

If you have some time, please take a moment to visit the Passionately Project. They have a handful of thoughtful videos about designers and what makes them feel satisfied. Big thanks to Kyle & Claire for making the trip to Florida, and taking the time to chat with our beer drinking bearded charmer Kendrick. We are excited to have him be a part of your awesome project! – Tron.

AIGA Always Summer Weekend X Halftone Def

AlwaysSummer-Neon-site

We are proud to announce that we will be giving our Un-Official SHIFT WORK Presentation this Friday here in our hometown of Jacksonville, Florida as a part of the AIGA Always Summer Weekend. We love this event and have had so much fun participating in it over the last six years that we were able to talk our local AIGA chapter into letting us give our presentation the night before the poster show and mixtape as a part of an extended weekend of events this year. So come out to Industry West on Hendricks Avenue behind High Tide Burrito this Friday night and listen to us talk your ear off for about an hour. If you like to laugh at really obscure 80’s references with some design work peppered in between then this event is def for you!

Click here to Register for SHIFT WORK: A Presentation by Halftone Def Studios
Registration for AIGA Members is ($10.00) Non-Members ($20.00)
Social Hour is at 6:30 p.m. / Presentation is at 7:30 p.m.

loueegee-thumb

Go ahead and make a weekend out of it come out to the Poster Show & Mixtape Saturday night as well. We will also be there selling the left over poster you see above from the previous night at our speaking event and some other posters from our inventory as well at “Hometown Prices” you won’t see again, as well as some long gone and never available prints that we just found laying around the shop. If you have never been to the Poster Show and Mixtape, everyone picks a song and designs a poster for it and the DJ spins the song in a playlist all night long. It’s a super fun time and It’s across the street from Bold City. Win/Win.

Click here to Register for the Poster Show & Mixtape and save $5.
General Admission tickets are $10 AIGA Members | $20 Non-Members the day of the event.

Stop Talking Start Doing – Help Ink Poster


Grease was recently asked to be a part of an awesome Charity/Art concept called helpink.org – a collaborative project, using the sale of premium and exclusive art to help charities in an exciting way. Each week, an exclusive piece of art, designed to inspire others to do good in the world, will be released and made available for purchase. Grease Piece titled “Start Doing” will be sending 40% of it’s profits to www.dosomething.org So get on over there and buy yourself this piece of goodness for a great cause. Thanks to Helpink.org for featuring us and making the world a better place! www.helpink.org – TRON

dribbble Time Out with Kendrick Kidd (aka Grease)

posted in: Featured, HDS News | 0

Our very own Grease E. Monkey “aka Kendrick Kidd” was featured today on dribbble’s TIME OUT Interview section of their blog. It’s a pretty quick one but still worth the read. Much Thanks goes out to dribbble.com, we are both huge fans of the site! – Thanks TRON. Click here to read the entire interview with graphics!

P.S. – You can visit our seperate profiles at dribbble.com/kendrickkidd and dribbble.com/tron but be warned, Grease is somewhat of a dribbble celebrity, I am mostly just on there for body guard/bouncer purposes.

Grease steps into the TYPE FIGHT ring!

:: DECISION UPDATE::
In possibly the closest fight ever, Kendrick squeaks past Mike to win by THREE votes, 363 to 360.

FIGHT… FIGHT… a type and a type! If the left W don’t win we all jump in. Haha. There’s nothing like a good ole school yard brawl to get the adrenaline flowin. Halftone Def’s very own Grease E. Monkey, aka Kendrick Kidd, aka THE BANANA HAMMER just squared off against a very fierce Mike Rogers in this weeks typography bout over at TYPEFIGHT.COM. This is gonna be a serious battle as Grease went with the “Float like a butterfly sting like bee” whimsical W that is full of tendrils, texture and flare. But his competitor Mike is coming with a bold as can be, one hit, one punch, hay maker swing that could land him the win or take him out early if he misses his swing because Grease is fast as lightning and his appose-able thumbs pack an extra punch. Although from the looks of it, I think Mr Rogers might be fighting a little on the dirty side taking an half-toned page straight out of our playbook and sending a hit right below the belt!

So take a time out and go to your corner and visit www.typefight.com to vote for Grease or I’m coming to your house to dump this bucket of mouth guard spit from Grease’s corner all over your head. – TRON

HDS x BandWagon 2012 – Savannah, GA

Yes, the rumors are true… Halftone Def will be live in person at the Second Annual Band Wagon Poster Show & Record Fair in Savannah GA March 3rd & 4th. And no, after seeing the heavy ass lineup of print makers that will be in attendance we are sure that there were no rumors about us being there, haha. But, in the event you feel like donating to us instead of the homeless guy out back, we will at least give you a poster in exchange! That’s right, aside from the having some of our latest posters up for sale, we have also reprinted a couple of favorites in some rare color variations that if all goes well, will only be available at bandwagon. Unless we don’t sell any of them in which I will be outback with homeless Johnny trying to edge him out for the best spot on the curb. Heck, we might even play a game or two of “Try To Move Me Bro!” where we get asked to leave because we are stinking up the place in which case I will refuse to move.

This year is gonna be amazing, seriously… Aesthetic Apparatus (who?), Draplin and his big ole north western yapper, Methane, Us & Them, Carolina Combo The Half & Half, Fellow Florida boys Lure & Two Arms, Bandito, Dwitt, Burlesque, Morning Breath (No Fn Way), I mean c’mon. This is just getting ridiculous. Anywho, props to the bandwagon peeps for putting this together, we can’t wait to get up there!

One more thing, if you see Grease at our booth/cage be ready to duck, he will throw poop at you! -TRON!

Visit attendbandwagon.com to learn more about the event and times and other important show stuff!

1 2 3